Google’s new “Smart” settings are designed to make Google money, not you. They use “black box” AI that requires thousands of dollars in data just to start working. Most small businesses don’t have that kind of money to burn. I use my 9 years of experience to manage your ads manually. I keep the “robots” on a short leash so your budget goes toward actual jobs, not just “clicks” that go nowhere.
The Bottom Line: We protect your hard-earned money from being wasted by an algorithm that doesn’t know your town.
In the service world, the first person to answer the phone usually gets the job. With my background in call center operations, I know that a missed call is a missed mortgage payment. I set up simple phone and text-back systems that catch the leads you’re too busy to answer. It’s not about replacing humans; it’s about making sure your customers feel heard even when you’re mid-job.
The Bottom Line: We bridge the gap between your busy schedule and your customer’s urgent needs.
Right now, your customers are trying to reach you in five different ways: text messages, Facebook, Google, emails, and your website. It’s exhausting to keep up with, and eventually, someone important is going to fall through the cracks. We set you up with a single “Universal Inbox” on your phone. Every message from every platform lands in one place, so you can stop jumping between apps and start focusing on the person on the other end.
The Bottom Line: We give you one simple place to talk to your customers, so you can be responsive without being glued to your screen all day.
The “Big Brands” spend millions to show up everywhere. You don’t have to. You just need to be the most trusted name in your specific zip code. I manage your Google Business Profile to make sure your 5-star reputation is the first thing people see on the map. We focus on real reviews from real neighbors—the kind of “social proof” that an AI can’t fake.
The Bottom Line: Helping the best local pros show up first when their community needs them.
I spent years managing schedules and operations for the “big names.” I’m taking those same high-level systems—lead tracking, scheduling, and follow-ups—and scaling them down so they work for a small crew. I help you get organized so you can spend less time on paperwork and more time on the work that actually pays the bills.
The Bottom Line: Proven systems that keep your business running smoothly without the “big corporation” headache.
Most agencies want to sell you a “package” and disappear. As an INFJ, I can’t work that way. I want to be your advocate. This means I’ll tell you when a marketing trend is a waste of your time, and I’ll help you find the best deal for your specific situation. I use AI to keep my costs low so I can pass those savings on to you, but a human (me) is always the one making the final call.
The Bottom Line: An expert partner who cares about your success and your community as much as you do.
You shouldn’t have to “feed the machine” and hope for the best. Most agencies use automated “black box” systems that prioritize Google’s profits over your leads. Here, your ad spend is managed by a person who understands the value of a dollar. We keep the algorithms on a short leash so your money goes toward actual jobs in your service area.
I use AI to keep my team small and my costs low so I can pass those savings on to you. But when it comes to your Google Ads budget or your customer communications, a human (me) is always the one in the driver’s seat. I use the tech to do the heavy lifting, but I use my experience to make sure every dollar you spend is working for a person, not a program.
Your business should support your life, not consume it. We implement operational tools that catch your missed calls and organize your leads so you can finally stop worrying about “losing the next job” while you’re at the dinner table. It’s about giving you the professional edge of a big corporation without the corporate headache.
In an industry where everyone is trying to sell you the “next big thing,” you need someone to tell you the truth. If a strategy doesn’t make sense for your specific neighborhood or your specific goals, we won’t do it. We prioritize the human connection and the health of your local community above all else.
DeMott Digital Marketing specializes exclusively in local, service-based businesses. If you are a plumber, electrician, landscaper, or a local pro serving your community, we speak your language.
Who we don't work with: If you sell products, art, or "gadgets" that ship across the country or the globe, we aren't the right partner for you. We focus on local neighbors finding local experts.
No. We don't do the "influencer" thing. We don’t dance on TikTok, and we don't spend time chasing "likes" or "followers."
What we do: We build ads that get you jobs and professional posts that build trust.
What we don't do: We don’t manage your daily social life. If you want a social media guru to make you famous, that’s not us. Our goal is to make your phone ring, not to get you fans.
Because "Smart" usually means "Smart for Google's wallet." We explain that we use human-led management to find the high-intent keywords that actually turn into jobs, rather than letting an algorithm guess with your credit card.
We believe in Pull Marketing. This means making sure your business is the first thing someone sees when they are actually looking for help. We don't believe in interrupting people while they are watching a movie or scrolling through family photos with an annoying ad. It’s a poor investment of your money and it’s bad for your reputation.
The Texting Rule: We only text people who have explicitly asked to hear from you. We follow all regulations and make it easy for people to opt out. Being a nuisance doesn't yield a high return; being helpful does.
DeMott Digital Marketing works on a month-to-month basis. We believe we should have to earn your business every single month. If the results aren't there, you shouldn't be forced to pay.
We use the same high-level tools used by national brands, but we scale them down to work for a local crew. Here is the DeMott Digital Marketing toolkit:
The Foundation: WordPress (websites), Canva (design), and Google Workplace (professional email).
The Brain: GoHighLevel (GHL) handles your CRM, website hosting, phone systems, and invoicing.
The Mobile Office: The Lead Connector App so you can talk to customers from your phone.
The Growth Engine: Google Ads, Google Business Profile, Yelp, and Digital Billboards (Blip).
The Math: Google Analytics, Search Console, and Excel (to ensure the numbers actually work).
The Efficiency: Gemini (AI) to help us work faster so we can keep your costs lower.
You do. Some agencies hold websites or domains hostage to keep a client from leaving. DeMott Digital Marketing doesn’t play those games. We set the systems up, but the keys belong to you. If you ever decide to move on, you take your website, your phone number, and your data with you. Our job is to be your advocate, not your jailer.
The Foundation: WordPress (websites), Canva (design), and Google Workplace (professional email).
The Brain: GoHighLevel (GHL) handles your CRM, website hosting, phone systems, and invoicing.
The Mobile Office: The Lead Connector App so you can talk to customers from your phone.
The Growth Engine: Google Ads, Google Business Profile, Yelp, and Digital Billboards (Blip).
The Math: Google Analytics, Search Console, and Excel (to ensure the numbers actually work).
The Efficiency: Gemini (AI) to help us work faster so we can keep your costs lower.
We don't send you 20-page PDF reports full of graphs you don't need. We track leads, calls, and booked jobs. We show you the math that matters: "You spent X, and it resulted in Y amount of phone calls.
The Foundation: WordPress (websites), Canva (design), and Google Workplace (professional email).
The Brain: GoHighLevel (GHL) handles your CRM, website hosting, phone systems, and invoicing.
The Mobile Office: The Lead Connector App so you can talk to customers from your phone.
The Growth Engine: Google Ads, Google Business Profile, Yelp, and Digital Billboards (Blip).
The Math: Google Analytics, Search Console, and Excel (to ensure the numbers actually work).
The Efficiency: Gemini (AI) to help us work faster so we can keep your costs lower.
We explain that we don't "tear down the house" while you're living in it. We build the new systems in the background and only "flip the switch" when everything is tested and safe.
The Foundation: WordPress (websites), Canva (design), and Google Workplace (professional email).
The Brain: GoHighLevel (GHL) handles your CRM, website hosting, phone systems, and invoicing.
The Mobile Office: The Lead Connector App so you can talk to customers from your phone.
The Growth Engine: Google Ads, Google Business Profile, Yelp, and Digital Billboards (Blip).
The Math: Google Analytics, Search Console, and Excel (to ensure the numbers actually work).
The Efficiency: Gemini (AI) to help us work faster so we can keep your costs lower.